Joining us as a Funeral Marketing Specialist you’ll be helping to support the delivery of our marketing plan as well as the ongoing improvement of the customer journey.

Reporting into the Senior Funeral Digital & Customer Manager, you’ll play a key role in delivering the digital customer and marketing communications plan across all services within Funeral (including at need Funerals, Funeral Plans, Floral, Masonry, Bretby Crematorium and supporting services).

In this varied role, you’ll be acting as a brand ambassador- ensuring our branding is used correctly across all marketing collateral.

Your responsibilities will include (but not be limited to):

• Creating engaging content for websites, email newsletters and social media posts
• Managing marketing campaigns across digital, print and social platforms and adhering to approval processes
• Updating website content on the Content Management System
• Recording customer engagement, managing lists and email marketing on a CRM
• Interpreting Google Analytics and digital campaign dashboard results
• Supporting our customers by delivering online memorial campaigns
• Managing customer review platforms (such as Google and Trust Pilot)
• Using Hootsuite to post and schedule on social media channels
• Working closely with our Funeral Homes to support them in their delivery of community activities
• Working with external agencies on brochure amends, proof reading and instructing photographers

You’ll be sharing marketing plans and updates to our internal teams and management, ensuring they are kept up to date and informed.

Essential to this role will be the ongoing building of your working relationships with internal colleagues as well as external agencies.

Through your work you’ll help foster an inclusive and welcoming culture.

Please note

• This is a full time, permanent position.

• This will be a hybrid role based from our Support Centre in Lichfield. There will be a requirement for occasional travel to other premises across the Society or to our external marketing agencies.

We’re looking for someone who has a Marketing degree or equivalent experience.

You’ll need to bring working knowledge of Content Management Systems (such as WordPress) as well as being experienced with digital advertising, social channels, CRMs and Adobe Creative Cloud.

You’ll be able to demonstrate your understanding of market research methods and how to translate the findings into future marketing campaigns, content, messaging and materials.

Due to the nature and requirements of the role, you’ll need to bring strong written and verbal communication skills. You’ll also need to be IT literate (including proficiency with Microsoft packages).

This role would suit a problem solver who has a keen eye for detail, as well as strong organisational skills.

Everyone is welcome here. We’re happy to make reasonable adjustments so that all our candidates can show us how they’ll perform their role. There is a section in the application form where you can provide any additional information. Please use this section to include any reasonable adjustments you need, and we’ll do our best to support you through our recruitment process

What benefits are available to you?

In addition to our competitive salaries, our colleagues also benefit from:

Reward and Benefits

• Fantastic colleague discount - Reward ££’s and discounts across our Retail and Funeral businesses.
• Retail discounts- our hub offers colleagues access to hundreds of exclusive retail discounts, savings on days out and holiday discounts.
• Colleague Dividend- We pay a share of our profits to eligible colleagues as a thank you for their contribution to our success.
• Colleague recognition- we celebrate our colleague’s achievements both personally and professionally
• Personalised learning and development- with easy access to a wide range of training programmes
• Paid time for volunteering- we encourage our colleagues to spend three days per year taking part in volunteering, fully paid for by us.
• Enhanced family friendly policies- to help you feel fully supported during any significant life events.

   

  Wellbeing

• Annual health check kit and virtual GP – Finger prick blood test kit, that is sent to Square Healthcare for your personal healthcare report, and access to a virtual GP 7 days a week 8am to 8pm for you and your family.
• Colleague assistance programme – to support you and your family when you need it the most.
• Healthcare Cashplan- your wellbeing is important, so you’ve got the opportunity to contribute into a voluntary plan that helps pay towards a range of healthcare expenses.
• Company sick pay – We offer company sick pay to colleagues so that you can focus on getting better and returning to work in full health.
• Life Assurance- after an initial qualifying period, you’ll get free life assurance cover, that pays your nominated beneficiary if you die while you’re working for us.
• We’ve got you – our colleague wellbeing campaign, making wellbeing benefits and resources accessible and relevant to the role that you do.
• Give as you earn- helping you support charities which mean something to you.

   

  Financial Wellbeing

• iTrent Financial Wellbeing (Wagestream)- offers something for all our colleagues, whether you want to track your finances, save some money, or access up to 50% of your earned pay flexibly in a way that suits you.
• The Money Co-op – Free access to support all aspects of your financial wellbeing, such as savings and loans at competitive rates.
• Salary Sacrifice schemes:
  • Electric Vehicle scheme – Option to purchase your EV through salary sacrifice
  • Share Incentive Plan (SIP) – option to buy shares within the Society, where they will attract interest and £10 worth of matching shares.
  • Cycle to Work scheme – Option to purchase your bicycle and accessories through salary sacrifice
  • Holiday buy- colleagues can buy up to a week extra of annual leave each year
• Company Pension- you can access a company pension scheme with us as well as access to Pension wellbeing information.
• Nous – smart assistant that can save you money and time on managing your household bills.

To find out more about all of these plus many more reasons to join us, please visit Rewards and benefits - Central Coop (careers.coop)

OurCoop is the UK’s largest independent co-operative Society, with more than one million Members and 13,000 colleagues operating in communities nationwide. It was formed by bringing together Central Co-op, The Midcounties Co-operative and Chelmsford Star Co-op to create a stronger, member-owned organisation rooted in shared co-operative values.



The Society trades nationally through its family of businesses while remaining deeply rooted in local communities. Its footprint spans Gloucestershire, Oxfordshire, Wiltshire and Bedfordshire in the South and West; the Midlands including Derbyshire, Staffordshire and Northamptonshire; the North including Cheshire, Greater Manchester, Lancashire and Yorkshire; and the East of England, including Essex, Norfolk and Suffolk.



OurCoop and its family of businesses are trading names of Central England Co-operative Limited.